REE Squad Brand Design

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I designed this Brand for a competitive super smash brothers team I came up with my friends during my time at ISU.

Looking at the logo as a whole I decided to go with gold as out defining color because gold is the color of victory signifying that no matter what we as a team will always come out on top the black border around it is purely for contrast. Looking at the logotype I chose a defined easy to read font and extended the tail of the Q to unify the word squad,  signifying that we as a team are more than that. We are a family. As for the symbol each figure has a different head that resembles our IGN’s (in game names) the one on the left with the sun is for SunnY, moving on next to that the one with a palm tree is Tropic, after that the one with a halo is GSUS and finally the one on the far right is myself Bones. All of us represented together to again show we were more than a team, we are a family.

Using design choices from that I further developed the brand using this brand manual

Each page goes over how to use each element of the brand and why I used them,  all while keeping the design of the manual itself on brand with the guidelines I had created. this project was a lot fun.
 

Page 4 & 5
Page 4 & 5

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Page 6 & 7
Page 6 & 7

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Page 20 & 21
Page 20 & 21

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Page 4 & 5
Page 4 & 5

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